WEEK 07 - SUBMISSION

aJPEGallery - Rotating Rack

    The issue that I have discovered from my topic, photography, is about the photographs taken by the photographer. Photographs taken by both professional and amateur photographer can be posted for audiences through social media such as Instagram, VSCO, and more. But then, photographs that are posted on the social media outcome will have different texture and colours outcome in different digital media. The difference in the range of the audience can be seen through likes and comments on their posts. For professional photographers, they can broaden their audiences even more by having an exhibition. Professional would be able to hold their own exhibitions from their own incomes and sponsorship. On top of that, they can have a successful exhibition due to the number of audiences they have. Meanwhile, for amateur, it's rather hard for them to hold their own exhibition. 

    By sighting the photographs, audiences will use their senses to admire the artworks and the story behind them. Seeing them through phone, tablets, laptops, computers, and other media is not as pleasing as seeing them directly in the printed medium. Therefore by having this space, even amateur photographers could exhibit their artworks and gain more audiences through this exhibition held in the space. This could let anyone have the chance to exhibit their untold stories and memories through photographs printed with the same quality and shown in the same digital display. This leads audiences to feel, experience, and relate to the photographs. Therefore, by creating a space where even amateur could exhibit their artworks, anyone could share their untold stories or memories through photographs by having it exhibited in this medium called the “rotating rack”. 

    This rack will rotate in two different ways including clockwise and anticlockwise rotations, it will rotate every three minutes. The photographs will rotate using this automatic sliding mechanism. Visitors could choose to stay in one place, move around, or stay seated to see the artworks, these could lead them to a new experience as well. The photographs that will be exhibited here will stay for two weeks. Topics of the photography will be different every two weeks. After two weeks of the exhibition, photographers could take home their printed photographs. There will be a vertical movement for the installation of the photographs where this can be moved "up and down" for easy installation. 

    Another feature in this rack is that there will be a barcode given for each photograph for visitors to scan it and get information about it. The reason why I made a designated website for the photo exhibition is that audiences or visitors could only get to know the information if they went to the gallery themselves. The barcode that will link them to the website for the information will be shown in the rotating rack side by side to each of the artworks. 

Mock-up model making process

Website

    Exhibition - http://ajpegalleryexhibition.webflow.io/ 

    Main - http://ajpegallery.webflow.io/

REFLECTIONS

    This week is the submission of the medium. By doing this medium project submission, I learn and earn more knowledge from the research I did for the topic and issues I have chosen. The medium might not be perfect or even good, but I tried my best to deliver the main ideas I had in my mind.